The VALORANT Champions Tour (VCT) has announced a continuation of its existing partnership with energy drink brand Red Bull.
As a result, the brand will continue supporting the EMEA region as an official partner of the league.
As a VCT EMEA partner, Red Bull will sponsor segments highlighting moments from matches. Known as the Red Bull Clutch, the logo of the brand will appear during tournament broadcasts.
In addition to supporting the highest tier of competitive VALORANT, Red Bull will continue supporting the collegiate scene through its Campus Clutch tournaments. 2022’s tournament headed to Brazil and saw over 30,000 students competing across all stages of the competition.
Alongside the Campus Clutch, Red Bull also collaborates with Riot Games to host off-season events which include modified tournaments from regular-season competition.
The VALORANT Champions Tour’s EMEA circuit continues growing at an impressive rate. In March, the inaugural EMEA league recorded a peak viewership of 278,315 in its opening week.
Moreover, Red Bull is the second partner of the league to renew its deal. In March, gaming peripherals manufacturer HyperX extended its deal and will continue supplying keyboards, mice, and mousepads for all VALORANT Champions Tour events in 2023.
VALORANT continues to consolidate its position as one of the largest esports in the world. The VALORANT Champions Tour LOCK//IN tournament attracted an average viewership of approximately 430,000, making it the second-most-watched event in its history.
For the first time, the VCT heads to Los Angeles for the season-ending VCT Champions event in addition to Japan hosting the VCT Masters taking place in June.