Scandinavian esports organisation Heroic has announced a partnership with online skin marketplace Skinport.
The partnership will see Skinport branding featured on Heroic’s jerseys. Moreover, the two entities will work on ‘marketing opportunities’ in the coming months.
Skinport is a popular in-game skin trading platform that allows users to buy, sell and trade in-game skins from several games, including CS:GO, Dota 2, Rust and Team Fortress 2.
Heroic currently sits at the number one spot of the CS:GO rankings by HLTV, and is one of the most consistent performers in tournaments that have taken place across 2022 and 2023.
This is the latest partnership for Heroic after the company avoided closure earlier this year by raising funds from existing and new shareholders.
In early April, Heroic partnered with sim racing brand VRS for its sim racing team. Skinport joins the likes of GSIGN, XtrfY and Red Bull on Heroic’s commercial portfolio.
Skinport and Heroic did not share many details about the upcoming partnership, other than the fact that the two brands will work on ‘celebrating CS:GO’ as the game transitions into Counter-Strike 2.
The companies did note that the focus of the partnership will be on educating fans about safe skin-buying practices.
Just yesterday, G2 Esports partnered with skin trading platform CSGORoll. That partnership drew criticism because the CSGORoll website seemingly offers unregulated gambling of skins.
Joachim Haraldsen, CEO of Heroic, commented on the partnership: “Skins are an integral component of the Counter-Strike ecosystem. Users require a trustworthy platform to trade and augment their collections.
“Through this partnership, we aim to not only educate fans about safe trading practices but also enhance the overall enjoyment of the experience.”