European esports organisation KOI has announced an extension of its partnership with ASUS Republic of Gamers, the gaming arm of Taiwanese hardware brand ASUS.
The partnership, which is set to last for at least two more years, will see KOI’s players and content creators be supplied with PCs and laptops. KOI and London Royal Ravens jerseys will continue to feature ASUS ROG branding, and the brands announced new content and activations.
The partnership was initially agreed between ASUS ROG and Rogue, an esports organisation that went on to enter a strategic partnership with KOI and the Rogue name. According to KOI and ASUS, the partnership resulted in high engagement and high-quality activations, which is why the deal is expanding.
KOI is known for being owned by Ibai Lanos, one of the most prominent streamers in the world, and former FC Barcelona player Gerard Piqué. The organisation competes in the likes of League of Legends, FIFA, Rocket League and VALORANT. KOI is one of the rare teams that has secured slots in both the LEC and VCT, Riot Games’ franchised leagues in League of Legends and VALORANT.
ROG is a notable esports partner and has secured deals with the likes of ESL, NRG, the Saudi Esports Federation and Misfits Gaming Group in the past. The brand is known for its PC components such as motherboards, as well as peripherals, pre-built PCs and gaming laptops.
The partnership with ASUS ROG will see “exciting content initiatives” and influencer activations happen, but the two companies did not share details as to what those initiatives will be.
Anna Baumann, EVP at KOI esports, commented: “With the support of ROG’s highest performing PCs and laptops, we’re confident that we’ll be able to maintain our competitive success and provide our fans with even more exciting content initiatives and influencer activations.”
