Esports organisation Luminosity Gaming, a subsidiary of Enthusiast Gaming, has announced a partnership with meal replacement company CTRL.
Under the agreement, CTRL will serve as the official meal replacement and functional food brand partner for Luminosity.
The partnership aims to promote CTRL’s recently launched formula, which debuted on June 1st. The upgraded products now boast reduced sugar, cholesterol, and higher fibre content, along with fewer calories compared to its previous versions.
Founded in 2018 by Skyler Johnson, the former founder of Team Envy, CTRL has emerged as a prominent brand in the realm of meal replacements and nutritional supplements.
Primarily focusing on protein shakes and bars, the company has forged partnerships with various esports entities including FaZe Clan, Ghost Gaming and Horizon Union. Notably, CTRL inked an agreement with Belong Gaming Arenas last year, ensuring the provision of their Meal-On-The-Go protein bars to all of Belong’s US-based facilities — a strategic move to expand their retail presence.
Based in Toronto, Canada, Luminosity competes in a variety of esports titles including Apex Legends, Rocket League, Rainbow Six Siege and PUBG, amongst others. The organisation has also housed popular content creators such as xQc, Shiv, xChocobars and more.
Alex Gonzalez, Head of Luminosity Gaming, commented on the partnership: “With our content creators and professional players putting in countless hours at their setup, we need to make sure they’re fueled the health way. Aligning ourselves with a brand like CTRL that our creators and professional players already know and love is a no-brainer.”
Enthusiast Gaming, Luminosity’s parent company, reported a net loss of CAD $76.8m (~£45.9m) for the entire year of 2022. The impact, if any, on Luminosity’s operations remains uncertain.