Tribe Gaming, one of North America’s biggest mobile-focused esports organisations, has announced a multi-year strategic partnership with telecommunications company AT&T.
The deal will see AT&T branding prominently feature across Tribe Gaming’s jerseys and throughout its network of creators. The companies will also collaborate on exclusive content.
Tribe and AT&T have additionally teased a ‘one-of-a-kind experiential activation’ set to take place this autumn. Whilst further details have not been revealed the release highlights that it aims to embody ‘the mobile in mobile gaming’.
Founded in 2019, Tribe Gaming continues to cement itself as one of the biggest mobile-first esports organisations in the Western world. The organisation competes in mobile esports titles including Brawl Stars, Call of Duty: Mobile, Clash Royale and Clash of Clans.
Alongside AT&T, Tribe Gaming also has a notable partnership with Samsung, which it struck in September 2022 and sees the organisation use Samsung Galaxy devices.
As the official telecom partner of Tribe Gaming, AT&T will look to support Tribe Gaming with its technology, the organisation said. Moreover, select Tribe mobile gaming talents, such as Orange Juice, Ferg and KairosTime, will serve as AT&T content creators.
This is not AT&T’s only major esports announcement in July. Earlier this month, the company unveiled the latest edition of its self-branded content creator-focused tournament, the AT&T Annihilator Cup. The event, which is now underway, has a $375,000 (~£295,000) prize pool and features tournaments in Apex Legends, Fortnite, Street Fighter and CS:GO.
Patrick ‘Chief Pat’ Carney, Founder & CEO of Tribe Gaming, commented: “We are thrilled to welcome AT&T as the Official Telecom Partner of Tribe.”
“This partnership is all about connecting. Together with AT&T, we are bringing the mobile gaming community closer to their favourite games, creators and players than ever before. Unlocking tons of innovative content and experiences for millions of mobile gamers.”