Mobile Legends: Bang Bang franchised league, MPL Indonesia, has recorded a peak viewership of over 2m during the opening week of its 12th season.
The week one, day three clash between Indonesian esports organisations ONIC and RRQ recorded 2.07m peak viewers, according to viewership data platform Esports Charts. The latter organisation was the most popular team during this gameweek, ending week one with over 1m average viewers across its games.
The Mobile Legends: Bang Bang competition also recorded impressive average viewership figures throughout the four-day gameweek, securing over 618,000 viewers.
MPL Indonesia is one of the most popular esports competitions in Southeast Asia, with the regional franchised competition regularly securing peak viewership numbers in the millions.
The competition’s most popular edition occurred in 2022 (Season 9), garnering 2.85m peak viewers. Interestingly, Season 9 had two matchups that broke the 2m threshold, both of which featured RRQ.
The most popular Mobile Legends: Bang Bang event ever was this year’s M4 World Championship, which peaked at 4.2m viewers. Outside of Indonesia, MPL also has leagues in the Philippines, Malaysia, Singapore, Cambodia, Brazil and MENA.
The opening week viewership statistics reveal that YouTube remains MPL Indonesia’s primary streaming platform, recording 1.5m peak viewers. However, TikTok interestingly garnered a peak viewership of 372,200 during the broadcast. This is significantly higher than Season 11, which recorded under 8000 viewers.
MPL Indonesia isn’t the only esports tournament that has looked to utilise the short-form video platform in recent months. CS:GO’s BLAST.tv Major Finals was the first Counter-strike event ever broadcast on TikTok.
Alongside impressive audience figures, MPL Indonesia also has a developing commercial portfolio which includes the likes of SecretLab, Samsung, Head & Shoulders and delivery app Grab, among others.