Indian esports and gaming company Skyesports has named bookmaker 1xBET as a sponsor for its franchise CS:GO league, Skyesports Masters.
According to a release, the deal will see both parties work on collaborations that aim to increase the visibility of the league within the region.
Skyesports Masters’ regular season commenced on July 8th and will conclude on August 17th with four of the eight franchised teams qualifying for the playoffs scheduled for August 26th. The playoffs will take place in front of a live audience at the Koramangala Indoor Stadium.
Skyesports aims to use the Skyesports Masters to create a range of revenue opportunites for the eight franchises through sponsorship opportunities and media rights deals. The league also aims to build a sustainable CS:GO ecosystem in India and the surrounding region.
1xBET joins an expanding Skyesports Masters sponsorship portfolio, which includes AMD,
Microsoft and peripherals brand Zebronics. The latter partner will provide players with its range of keyboards, headsets and monitors.
For 1xBET, sponsoring the Skyesports Masters is another part of its extensive esports partnership portfolio. In June 2023, the bookmaker was named the presenting partner of the Dota 2 Bali Major and in April 2023, it secured a deal with Hong Kong-based esports organisation Talon Esports.
Alongside the Skyesports Masters, 1xBET has partnered with several tournament organisers in recent years. December 2022 saw the bookmaker join forces with the Champion of Champions Tour CS:GO circuit and in 2021, it became the global betting partner of ESL.
Skyesports continues to consolidate its position as one of the prominent esports companies in South Asia. Aside from the Skyesports Masters, it partnered with streaming platform Loco for the Skyesports Champions Series, a ten-day Battlegrounds Mobile India (BGMI) tournament.