Hector H3CZ Rodriguez joins ownership of Dallas Sidekicks

30 October 2023

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Image credit: Hector Rodriguez / Dallas Sidekicks

Hector ‘H3CZ’ Rodriguez, Founder and CEO of North American esports organisation OpTic Gaming, has joined the ownership group of the Dallas Sidekicks, an American indoor football team.

Rodriguez will work with Dallas Sidekicks to grow the club’s brand and attract a wider audience to its home matches.

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The Dallas Sidekicks are an indoor football team competing in the Major Arena Soccer League, the top-flight professional arena football league in the United States. The team was named after the original Sidekicks, a team that was founded in 1984 and disbanded in 2004.

Rodriguez will join Eddie Najera, formerly of the Dallas Mavericks, in the club’s ownership structure after the ex-NBA player joined the team this July. The new owners aim to further drive the growth of the Sidekicks brand, a club based in Dallas, Texas. Rodriguez’s esports organisation, OpTic Gaming, is based in the same city.

Rodriguez said that his plan is to work on connecting the Sidekicks brand, utilising its history in Dallas, with the fast-growing gaming and esports industries. The aim is to ultimately help the club increase its fan base and bring its games to a larger audience.

Despite Rodriguez joining the Sidekicks, it seems unlikely that the announcement will have any major involvement with OpTic Gaming. There could be potential opportunities to utilise OpTic’s large roster of content creators and brand presence, however, this was not disclosed in a release.

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Sidekicks’ President Jesse Llamas commented on the news: “Hector Rodriguez joining us is a game-changer. Indoor soccer holds immense potential for innovation, and our aim is to unite the physical and digital realms, creating an immersive journey that resonates with fans of all ages.”

Rodriguez founded OpTic Gaming in 2006 and was the company’s CEO for a decade before the organisation was sold to Immortals. Rodriguez then left and pursued other ventures, such as founding his own cannabis brand Pine Park, before reacquiring OpTic and making a full circle back to the CEO position.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.