North American esports organisation OpTic Gaming has sponsored a car in the NASCAR Cup Series at the Echopark Texas Grand Prix at the Circuit of the Americas.
OpTic branding will be prominently featured across Corey LaJoie’s Spire Motorsports car during the NASCAR Cup race on March 26th. OpTic and Spire Motorsports will also create a merchandise line.
This is not the first time that OpTic Gaming has partnered with Spire Motorsports. The two companies also worked on a car partnership in late 2022 for the NASCAR Cup race at the Las Vegas Motor Speedway. The two brands also created a die-cast model NASCAR cup car featuring OpTic branding. Spire Motorsports is a racing team participating in the NASCAR Cup Series, the highest level of stock car racing in the United States.
OpTic Gaming has also announced that it plans on working with Spire Motorsports further in the future, including the creation of a joint merchandise line. Hector Rodriguez, the CEO of OpTic Gaming, noted that a hat and shirt will be soon available in the OpTic Shop. The partnership is also focused on the upcoming race in Texas, in which OpTic Gaming is based.
In recent times, NASCAR has been more open to gaming and esports through various collaborations between gaming brands and NASCAR teams and drivers. Notably, FaZe Clan collaborated with NASCAR on a merchandise collection and Logitech’s gaming sub-brand has agreed to be an official partner of racing team 23XI.
Hector Rodriguez, Founder and CEO of OpTic Gaming, commented: “We’re thrilled to continue working with Spire Motorsports and wrap Corey LaJoie’s No. 7 Chevrolet Camaro with the world-renowned OpTic logo.
“OpTic is one of the few organisations bridging the gap between traditional sports and gaming. With NASCAR investing in and growing their esports community, this collaboration just makes sense. “
OpTic Gaming and Spire Motorsports did not mention whether the partnership will include more races later in the season.
