Chinese esports organisation LGD Gaming has announced a partnership with Chinese financial trading platform Forex.
Details such as financial terms of the deal, and if the partnership will include activations, were not disclosed. LGD Gaming made the official announcement on social media, stating “It’s your world. Trade it.”
The new partnership comes shortly after the conclusion of the five-year collaboration between LGD and French football club Paris-Saint Germain with its Dota 2 team. As a result, LGD Gaming no longer competes under the PSG.LGD moniker.
On top of Dota 2, LGD Gaming also competes in League of Legends, Arena of Valor, PUBG Mobile, Crossfire, and Clash Royale. It previously operated in CS:GO and Overwatch, but the two divisions disbanded in 2017 and 2019, respectively.
Owned by Gain Capital Group and stockbroker StoneX Group, Forex is a company involved in the contract for difference (CFD) trading industry. The company offers financial services to institutional investors, professional fund managers and retail forex traders, providing a trading platform for Chinese-speaking individuals through its Chinese website.
In the last few years, esports has expanded its list of partners from the financial sector. Earlier this year, British bank HSBC UK became the official financial partner for British esports organisation EXCEL Esports.
Games publisher Riot Games and financial company Mastercard also expanded its multi-year global esports partnership in June, supporting both the VALORANT Champions Tour (VCT) and League of Legends esports tournaments.