North American esports organisation M80 has announced a large-scale partnership with game platform Forge.
The deal will see Forge branding appear on jerseys of all M80 rosters. Moreover, the two brands will work together on amplifying Forge’s reach through activations and other ventures.
Forge is a recently launched gaming platform that allows users to connect existing accounts, such as Steam, and fulfill in-game quests to earn awards. The company says that its aim is to “restore one’s gamer identity”. Forge is led by Xfire founder Dennis Fong, as well as Crunchyroll founder Kun Gao.
The partnership with M80 is the first esports-focused partnership for the new platform. Along with showcasing Forge’s brand on jerseys and on social media, M80 esports players will become ambassadors of the brand and share their own personal usage of the platform. In addition, the two brands will create content to educate future users on the benefits of Forge.
Ben Goldhaber, Forge’s Senior Director of Marketing, commented on the partnership: “Forge breaks down barriers between gamers’ disparate gaming profiles so that they can finally have a single place that represents their gaming identity and earn rewards for their achievements.
“By partnering with M80, we’re not only reaching a passionate, diverse gaming audience, but showcasing firsthand the opportunities Forge offers to connect and reward gamers, game developers, and creators.”
M80 is a relatively new esports organisation founded by former XSET Co-Founder Marco Mereu in 2022. Since its inception, the organisation has recorded successes in several esports titles, notably coming close to winning the VCT Ascension Americas in VALORANT. Ealier this year, M80 raised $3m (~£2.43m) in a seed round.