Esports odds provider Abios has released an esports betting report that breaks down what fans bet on in 2023 across the network of its parent company Kambi.
The Abios Leaderboard 2023 report highlighted that across the Kambi Network, 56% of esports betting turnover in 2023 was on Counter-Strike. This is followed by League of Legends (24%) and Dota 2 (14%), esports bettings’ so-called ‘big three’.
VALORANT was the fourth most popular title, recording 3% of betting turnover. Abios told Esports Insider the data is based on sportsbooks powered by Kambi across regulated markets. Kambi has over 40 operators across six continents, according to its website.
In terms of Counter-Strike’s most popular leagues to bet on, Intel Extreme Masters accounted for 10% of the title’s betting turnover across the company’s network with ESL Pro League garnering 9% in 2023.
In North America and Europe, Counter-Strike was the most popular title to bet. However, League of Legends topped the charts for customers in Latin America. Other notable titles included Starcraft 2 in ninth place in NA and Europe (eighth LATAM) and Mobile Legend: Bang Bang being the 10th most popular title in LATAM.
Alongside providing a variety of statistics for 2023, the report also looked ahead by showcasing developments that could affect the esports betting market in 2024. This included the potential role co-stream could have on the industry as well as how betting markets could affect the ecosystem. According to the report, the top esports betting market is Match Adds followed by Map Handicap and Total Kills (player proposition).
Niclas Sundell, Abios’ Head of Sales, commented on the report: “As esports continues to mature and become an integrated part of any modern online sports betting offering, it is essential for sportsbooks and other industry leaders to understand what products and services esports fans are looking for. With a report like this, we aim to paint a clearer picture by sharing data on betting habits across games, markets and regions.”
Sports betting service provider Kambi Group acquired Abios in 2021. Since the purchase, Abios has partnered with various companies within the betting and esports space including the likes of GRID, UK bookmaker Dragoni and Nigerian sports betting brand Oyawin, among others.
