French esports organisation Team Vitality has rebranded its League of Legends women’s roster and announced an extension of its partnerships.
The roster, formerly known as French Bees, will now be called Rising Bees. Moreover, Team Vitality noted that bank Crédit Agricole and supermarket chain ALDI will continue to support the roster in 2024.
The new name reflects the aim of Team Vitality to execute a more international-focused strategy for its women’s roster and help grow the team’s appeal and audience outside its home country. Team Vitality noted that the goal for the roster is to reach the top three spots of the women’s scene, but also compete at the Mastercard Nexus Tour, which is a mixed-roster tournament.
To support the team, both Crédit Agricole and ALDI will continue to as Rising Bees’ main partners. ALDI, a major supermarket chain in France, first partnered with Team Vitality in 2021 and will support the Rising Bees through activations and content, as well as have its logo featured on the shoulder part of the jerseys.
On the other hand, Crédit Agricole first started working with Team Vitality in 2022 and will act as one of the main partners of the Rising Bees in the future. The Crédit Agricole logo will also feature on the Rising Bees jersey.
Fabien ‘Neo’ Devide, President and Co-founder of Team Vitality commented on the announcement: “I thank the French Bees, our first generation of players, for having put in place the solid foundations of this team. We wish them the best in their new adventures and to be able to live from their passions as long as possible.
“From now on, we are entering this second phase with the Rising Bees: more international, more competitive. We managed to find original, combative, and complementary profiles. We can’t wait for the first competitions to begin!”