French esports organisation Team Vitality has renewed its partnerships with gaming headphone brand JBL Quantum, betting platform GG.BET, supermarket chain ALDI and French banking group Crédit Agricole.
The organisation noted that all four brands had deals that were expiring at the end of 2023. Moreover, Team Vitality highlighted that all 14 of its 2023 commercial partners have been retained for the 2024 season.
Whilst renewals hadn’t been confirmed at the time, earlier this month Crédit Agricole and ALDI unveiled their support for Team Vitality’s League of Legends women’s roster, Rising Bees, to help grow the team’s appeal and audience outside its home country.
The four brands will continue to sit alongside Team Vitality’s portfolio of partners which includes the likes of Tezos, hummel, KIA, Cherry XTRFY, EVNIA, Kingston FURY, and Secretlab. Last year, Team Vitality also welcomed skin trading site Tradeit.gg and non-endemic brands such as Magnum and Ben & Jerry’s.
The list doesn’t stop there, though, as Vitality renewed its partnership with French football club Lille Olympique Sporting Club (LOSC) in October of last year for its EA Sports FC division.
Founded in 2013, Team Vitality has been establishing itself as a leading esports organisation in Europe. Following a €50m (~£41.8m) talent-focused funding round by the VC fund rewired.gg in 2022, the French esports club has expanded aggressively in the esports sector. The organisation is currently active in more than six esports scenes including, League of Legends, COD Mobile, Counter-Strike 2, Rocket League, VALORANT and EA FC.
According to the announcement, Team Vitality experienced a 70% surge in fan engagement across its social networks in 2023, surpassing 1m followers on TikTok and growing its community to more than 10m fans worldwide.
The organisation stated that these growing numbers, as well as its international presence across various esports competitions, have turned the organisation into a ‘compelling partnership opportunity’ for brands looking to reach more esports audiences.
In an economically challenging period for the entire esports sector, also known as esports winter, Team Vitality is aiming to sail against the current: “We are very grateful to our partners for placing this trust in us, particularly within a sector that is still young, which is seeking its profitability model but has demonstrated its strong impact on several occasions,” said Nicolas Maurer, CEO and co-founder of Team Vitality.
“Their loyalty shows that we know how to aim well, creating activations that reflect their values and commitments while continuing to stay current with our fans. We are starting 2024 with many ambitions and as much passion as ever!”