Team Liquid looks to bolster partnerships with Shikenso Analytics deal

07 February 2024

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shikenso analytics partners with team liquid
Image credit: Shikenso Analytics / Team Liquid

German data and analytics company Shikenso Analytics has announced a partnership with global esports organisation Team Liquid.

The partnership will enable Liquid to use Shikenso’s AI-powered tools to monitor and optimise its partnerships across streaming and social media.

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Shikenso Analytics is a company that specialises in stream and social media analysis by offering its partners access to AI tools that track their content. The tools can then provide information about how much time a certain sponsor or partner is featured on screen, allowing the organisation or tournament organiser to better understand how to value partnerships.

The company has partnered with a large number of esports organisations and tournaments in the past, including the likes of BLAST, newly-merged esports organisation GIANTX, M80, Fnatic, Ninjas in Pyjamas and many other well-known esports brands. Team Liquid now joins this partnership roster.

Team Liquid’s EMEA Director of Partnerships Jason Lucas Luijckx commented that working with Shikenso will improve the effectiveness of the company’s campaigns and help Liquid create better reports and pitches for partners and other clients, thus adding important value.

Arwin Fallah Shirazi, CEO of Shikenso, stated: “Team Liquid stands as one of the most esteemed organisations in the industry, and I’ve been an avid follower of their journey for as long as I can remember.

“As we at  Shikenso edge closer to our goal of establishing an industry-standard in media valuation, we’re thrilled  to seamlessly integrate our cutting-edge solution into Team Liquid’s partnership strategies together  with loadout, marking a significant stride towards shaping the future of esports analytics.”

Team Liquid is a multi-national esports organisation that has more than 120 players under its umbrella, competing in a wide variety of games including League of Legends, CS2, Dota 2 and others. Earlier this year, Team Liquid appointed Işıkcan Aysev, formerly of Heroic, as its Senior Vice President (SVP) of Commercial.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.