European esports organisation Fnatic has secured a partnership with German esports data platform Shikenso Analytics.
The partnership will see Fnatic use Shikenso’s analytics tools to analyse the performance of its existing partnerships across the organisation’s streaming and social media channels.
Partnering with Shikenso aims to enable Fnatic to make data-driven decisions within the organisation. In addition, the tools will give Fnatic the ability to analyse and compare the performance of its partners, which includes snack manufacturer Jack Link’s.
This is the second new partnership for Fnatic in 2023. In June, the organisation announced a multi-year deal with INZONE, the gaming gear brand of technology company Sony as its official gaming and headset monitor partner. Another one of Fnatic’s commercial partners is PC manufacturer Chillblast.
Founded in 2004, Fnatic is one of the longest-running esports organisations in the world and fields rosters across a range of titles including League of Legends, Counter-Strike, VALORANT, and Apex Legends.
By partnering with Fnatic, Shikenso continues to significantly expand its list of clients within the esports sector. Its clients include Team Vitality, G2 Esports, tournament organiser BLAST Premier, and KRÜ Esports.
Darren Pilkington, Head of Commercial Operations at Fnatic, spoke on the partnership: “Fnatic are committed to providing best-in-class partner experience, and essential to that is our ability to accurately report on the value created for partners through our content, social, events, creators and jersey logo positions.
“Shikenso provides industry-leading software that allows us to showcase to our current partners as well as prospective ones, that Fnatic is leading the way in driving value.”