North American esports organisation NRG and its digital media brand Full Squad Gaming have extended their partnership with energy drink brand Rockstar Energy.
As a result, the parties will continue to create exclusive content and ‘immersive experiences’ for fans.
The renewal sees Rockstar Energy sponsor Full Squad Gaming’s Who’s the Imposter: Celebrity Edition content series which premiered on June 12th. The energy drink brand becomes the presenting partner of the content series in addition to its products being integrated into the content.
According to a release, NRG, Full Squad Gaming and Rockstar Energy will continue to create ‘highly tailored and immersive experiences’ aiming to capture the attention of fans using ‘deep analytics capabilities’ to understand their respective audiences.
Full Squad Gaming’s Imposter series has generated impressive viewing figures across its social media platforms. NRG says it has garnered a total of 415m video views with 214 of them coming from short-form video platform TikTok.
Alongside extending their Rockstar Energy partnership, 2024 has seen NRG and Full Squad Gaming continue expanding their portfolio. In March, the two parties partnered with Samsung Galaxy which resulted in the organisation launching a PUBG Mobile division.
Brandon Tortora, Head of Sales and Brand Partnerships at NRG, spoke on the renewal: “We are thrilled to extend our partnership with Rockstar Energy Drink.
“Over the past two years, our collaboration has created a unique platform that seamlessly blends gaming, entertainment, and culture, captivating our fans in unprecedented ways. We are excited about the future of our partnership and the innovative possibilities that lie ahead.”
