German esports organisation Berlin International Gaming (BIG) has partnered with regional IT services provider BWI GmbH.
As a result of the deal, BWI will have its logo featured on BIG’s jerseys and the two companies will collaborate on in-person activations at events to promote each other.
BWI is an interesting company because its primary goal is to maintain and operate the IT systems owned by the German Federal Ministry of Defence and the German Armed Forces as a whole. The company is owned by the Ministry of Defence and was launched in 2006 through the HERKULES project, the country’s largest public-private partnership.
The partnership with BIG, one of Germany’s most-known esports organisations, aims to be an employer branding opportunity for BWI, a company of around 7,000 employees. The BWI logo will be featured on the jerseys of BIG’s CS2 and Trackmania teams. The two parties also announced plans to collaborate on fairs and events ‘to increase reach and visibility.’ Further details about upcoming activations were not shared.
This is not the first time BIG has agreed on a partnership for employer branding. The German organisation partnered with software development company SoftwareOne earlier this year to help promote its services to BIG’s audience. BIG noted that the partnership with BWI was made possible with the help of the sports and esports agency SPORTFIVE.
Daniel Finkler, CEO & Co-Founder of BIG, commented: “We are very pleased with BWI’s trust in us as their first partner in gaming and esports.
“In addition to digital formats and support for our globally established Trackmania and Counter-Strike 2 Male and Female Teams, we plan joint activities and events. We are excited to have BWI by our side and look forward to our shared future.”
