Esports viewership and data company Esports Charts has announced a partnership with the Esports World Cup, focused on viewership metrics.
Esports Charts will measure the event’s viewership and fan engagement as part of the deal. This includes providing more data on the event than previously available.
Esports Charts is a well-known data platform for esports viewership, and its data is often used by many news outlets (including Esports Insider) to provide context of the performance of esports events. Esports Charts is also no stranger to brand partnerships. The company has previously partnered with KRAFTON and Ubisoft, among others.
The company provides basic and advanced viewership data for hundreds of esports events. The basic data, which includes peak viewer numbers, is publicly available, but other insights require a subscription. The company announced that it “aims to deliver comprehensive viewership insights for the EWC 2024” which includes “daily-updated data on the popularity of esports team, channels, as well as official and community casting.”
The Esports World Cup is currently underway in Riyadh, Saudi Arabia, and features more than 20 tournaments and a $60m (~£48.1m) prize pool. The event has brought numerous partners on board, including the likes of TikTok, Pepsi, Amazon, Secretlab, and others. However, it also attracted criticism due to the event’s connection to the Saudi Arabian government, a regime with a record of human rights violations.
Artyom Odintsov, co-founder and CEO of Esports Charts, commented on the partnership: “Our collaboration with the Esports World Cup is a testament to the growing importance of data-driven insights in esports. By providing detailed viewership analytics, we aim to enable EWC organisers to make informed decisions and enhance the overall experience, ensuring the event’s success and growth.”
