European esports organisation Fnatic has launched a new esports subscription service called Fnatic Plus.
Fnatic Plus subscribers gain access to a range of perks, such as monthly prize draws, a 15% Fnatic shop discount and access to exclusive events.
Additional benefits include exclusive merchandise items and Fnatic content to Plus members, early access to latest merchandise launches, and unique customisation options within Fnatic’s mobile app. Fans may subscribe to the service for €4.99 on the organisation’s website.
Fnatic announced the new membership programme on August 1st via a video on its social media. The clip features several members of the organisation introducing the service’s benefits. Founder and CEO Sam Matthews commented on the news on X (formerly Twitter): “We’ve been working on this all year, and we really want to use it to build around our fans even more.
“We really mean it when supporting us it means a lot, this will help build a stronger team for all of us to watch.”
Interestingly, the company had already launched a membership programme with cryptocurrency exchange Crypto.com in 2022. The programme comprised of three tiers built on blockchain technology through NFT keys allowing fans to own their membership.
While most tier perks have merged with Fnatic Plus, Pioneer and Core members will retain their Discord roles and badges. Moreover, Pioneer key holders will continue to receive a custom jersey every year.
The introduction of Fnatic Plus comes at an advantageous time, as the esports organisation recently celebrated its 20th birthday. Although primarily known for its performance in League of Legends, VALORANT and Counter-Strike, Fnatic has expanded into numerous esports titles this year, including Overwatch 2, Tekken and Mobile Legends: Bang Bang.
Moreover, this year the organisation has secured partnerships with furniture manufacturer Steelcase, instant food brand Pot Noodle and online cryptocurrency casino Betify.
