European esports organisation Team Gullit has announced an extension of its partnership with Philips’ grooming sub-brand, OneBlade.
The expansion will continue in the same direction as the original deal, with OneBlade featured on Team Gullit’s jerseys and the two brands working together on content and activations.
Team Gullit and Philips OneBlade first partnered in September 2022 and have worked closely ever since. The two partners worked on the Team Gullit Clash, an online Dutch tournament. They also co-created a YouTube series called OneBlade Icons, where competitors were put in the shoes of professional esports players for a week.
Team Gullit and Philips have noted that the upcoming year will “build on the past successes” and that the focus will once again be on expanding the reach of the two brands among their audiences. The goal, according to the partners, is to “provide the gaming community with a clearer understanding of what Philips OneBlade can do for them.”
Philips OneBlade has partnered with an impressive number of esports organisations in the past, including BIG, Godsent and Team Heretics, and is a steady supporter of esports.
Rhoxane Zois, Marketing Manager at Philips Benelux, commented: “Working with Team Gullit has been an incredible journey. We’re extremely happy with our partnership as Team Gullit is a strong partner that, like Philips, values self-expression and authenticity.
“Many esports players are discovering shaving and their personal style for the first time, and strong role models — like Ruud Gullit — play a crucial role in encouraging young people to embrace their identity and style,” Zois continued. “With Philips OneBlade, we’re committed to helping Team Gullit players and all young men they connect with discover their unique style and boost their confidence.”
