Chinese esports tournament organiser VSPO has officially completed its rebranding to Hero Esports to support the company’s globalisation strategy.
Initially announced on October 8th, alongside the appointment of Danny Tang as the company’s CEO, Hero Esports is looking to ’empower esports’ based on values of inclusion, diversity, transparency and passion.
According to a release, the new branding aims to help enhance the company’s international presence, with plans to involve itself in multiple esports leagues across the globe.
Commenting on the rebranding, Danny Tang, CEO of Hero Esports, stated: “Today marks a significant milestone for Hero Esports as we continue our growth trajectory to become a leading international esports organisation, driven by a clear mission, vision, and set of values.
“Hero Esports is well positioned to identify and develop new opportunities both domestically and internationally, and we look forward to aligning our expansion with an equally fast-growing esports industry.”
Recently, the company made headlines for launching the Esports Asian Champions League (ACL), a new multi-title esports tournament. The company stated the ACL intends to be a yearly tournament with a six-month-long season, covering seven to 10 game titles at launch. Spearheaded by Hero Esports’ Executive Chairman Dino Ying, the ACL’s goal is to become a benchmark for cloud-based, virtual, and immersive sporting tournaments.
Founded in 2016, VSPO (now Hero Esports) is one of the biggest tournament operators in Asia. Headquartered in Shanghai, it has 12 office locations and over 1,1000 employees, having worked closely with leading esports competitions such as the Olympic Esports Week, Hangzhou Asian Games 2023, as well as the Esports World Cup.
Earlier last year, the company received a $265m (~£219m) investment from Saudi Arabian esports and gaming company Savvy Games Group, an investment group launched and fully owned by the Saudi Arabian government’s Public Investment Fund (PIF).
