Serbia-based esports tournament organiser FISSURE has announced a major rebranding which includes changes to its logo and visual identity.
FISSURE’s new visual brand is the result of internal discussions as well as several experimental broadcasts and related audience feedback.
According to a release, FISSURE’s rebrand aims to focus on elevating communication with its viewers, enhancing its broadcast content and improving community building.
The organisation explained the choice for its updated logo: “When it came to a new logo we wanted the style to be light, modern and notable. We also would like to have several options for different formats.
“Thus it happened: a clear, dynamic and versatile logo with a styled letter ‘F’. It looks equally cool as a part of a word and as a single symbol, still recognizable in any digital medium.”
Furthermore, the chosen logo aims to represent FISSURE’s key values: moving, striving forward and a breakthrough. The company selected lime green as an energising pop of colour with beige and brown tones as balancing shades for its colour palette.
Tournament operator and esports broadcasting studio FISSURE was founded in 2022 with headquarters in Belgrade, Serbia. Specialising in Counter-Strike (CS), Dota 2 and Mobile Legends: Bang Bang (MLBB) content production, the organisation has covered top international competitions in Russian, including the Esports World Cup and The International 2022.
Moreover, FISSURE has organised more than 15 tournaments across four disciplines, such as the BetBoom Dacha Dota 2 event in collaboration with bookmaker BetBoom. For 2025, FISSURE has already revealed two CS2 LAN tournaments with a $1m (~£953,000) and $1.25m (~£1.19m) prize pool, respectively.
