Sim racing company Veloce Esports has announced a large-scale partnership with American simulation racing equipment brand Thrustmaster.
Thrustmaster will become the official sim racing equipment partner for Veloce Esports, helping equip Veloce drivers and create content together.
Thrustmaster is one of the world’s most popular brands of sim racing hardware. It produces a wide range of products, such as steering wheels and bases, pedals, shifters and gamepads. Thrustmaster is also a partner of various sim racing events and companies, such as the FIA Rally Star, 24 Hours of Le Mans Virtual, Ferrari Esports and others.
The partnership with Veloce Esports will see Thrustmaster equip the organisation with its hardware, but also work on activations, product reviews, YouTube content and community events with the racing brand. In addition, Thrustmaster equipment “will be showcased in competitions, content series, and activations featuring Veloce’s talent.”
El Rey Guiri (David Castilla), Tiametmarduk (Benjamin Daly) and Aarava (Aarav Amin) were named as VeloceThrustmaster ambassadors.
The two companies have announced that the partnership will also be used to promote the newly-released Thrustmaster wheel, the T598. Éric Mindjimba, the Influence, Event & Esport Manager at Thrustmaster noted that the upcoming partnership will make the most out of the company’s 30-year experience in the gaming space.
Callum Upchurch, Group Business Development Director at Veloce Media Group, said: “We are excited to welcome Thrustmaster as our Official Sim Racing Equipment Partner. With a stellar reputation for innovation and quality, Thrustmaster consistently sets new benchmarks with cutting-edge products like the revolutionary Direct Axial Drive base: the T598.
