North American esports organisation 100 Thieves has unveiled its third collection in collaboration with adidas Originals, featuring Olympic gold medalist and gamer Noah Lyles.
The new collection will see esports intersect with traditional sports through three core footwear models (100T Palos Hills sneaker, 100T Savage sneaker and 100T Adilette slide). Morever, the collection features clothes such as pants, t-shirts, liners, and hoodies, combining outdoor gear with lifestyle comfort.
A multi-use bag, a five-panel cap and co-branded socks are also included in the new range.
The collection will be available for purchase starting on May 14th through adidas and 100 Thieves’ shop sites, the CONFIRMED app, as well as adidas retail locations and partnering stores.
Aside from his sporting achievements and the viral video when he pulled out a Yu-Gi-Oh card during Olympic trials, Noah Lyles already has a connection with the esports scene thanks to his love for gaming and, in particular, his favourite team, 100 Thieves. Lyles also plays League of Legends when he’s not sprinting on the field.
100 Thieves and lifestyle brand adidas Originals have been working together since May 2024, when the duo launched its first collection. Aside from the merchandise, the collaboration also pushed out a special sneaker model called Rivalry Nadeshot, named after the 100 Thieves founder Matthew ‘Nadeshot’ Haag.
Founded in 2017, 100 Thieves has become one of the most recognisable esports organisations and lifestyle brands within the industry. The organisation currently competes across League of Legends, VALORANT, Apex Legends, Call of Duty, and Marvel Rivals. In particular, the team was able to take the victory at the Marvel Rivals Invitational NA tournament, taking home $40,000 (~£31,000) in prize money.
Additionally, the team hinted at an expansion into Street Fighter, Warzone, and TFT, and is set to compete to enter into the Esports World Cup tournaments later this summer.