Football simulation title EA Sports FC has announced a partnership with North American personal care brand Gillette.
The deal will see the two parties join forces for a promotion offering players a chance to earn free Ultimate Team packs for a limited time.
In addition to free Ultimate Team packs, Gillette is also joining forces with several content creators from around the world with the aim of inspiring ‘athletes, fans and gamers everywhere to feel sharp and play sharp.’ Both parties have yet to reveal the content creators involved with the initiative.
According to a release, the partnership is an extension of a three-year deal first signed in January in which Gillette’s logo appears within EA Sports FC on the virtual pitch’s in-game advertising board.
“We’re thrilled to partner with Gillette in EA Sports FC 25, as their commitment and impact continues to grow in football,” said Charlie Villiers, Senior Director of Franchise Marketing at EA Sports FC. “Through this collaboration, we’re able to celebrate our shared passion for the world’s game and create innovative and authentic ways to engage with both the Gillette and EA Sports FC communities.”
Starting from May 1st, players across the United States, UK and Germany can redeem a free Ultimate Team pack to open and upgrade their existing teams.
EA continues the trend of securing long-term partnerships for its long-standing football franchise. In July 2023, it secured a multi-year partnership with food and beverage conglomerate PepsiCo, resulting in its Pepsi, Gatorade and Lay’s brands appearing within the title.
How to Redeem EA Sports FC Gillette Packs
Before redeeming the pack, players must ensure their EA account is the same as the one being used in EA Sports FC 25. Once done, follow the steps below:
- Click here to access the code redemption page
- Type the code provided in the text box
- Load EA Sports FC 25 and open the pack in Ultimate Team