North American esports organisation NRG has announced a multi-year partnership with Chinese gaming chair manufacturer AndaSeat.
In addition to equipping NRG‘s esports players, content creators and headquarters with a range of AndaSeat’s gaming chairs.
Moreover the two parties will collaborate to launch a limited-edition, co-branded gaming chair where members of the organisation will contribute to its design.
The partnership also sees the integration of the chair manufacturer’s branding across the organisation’s range of content and its social media channels.
“At NRG, we’re always looking to partner with brands that truly enhance the gaming experience,” said Andy Miller, CEO of NRG. “AndaSeat delivers the comfort and quality our players and fans expect, and we’re excited rto build long-term content and community together.”
AndaSeat will also ‘power NRG Community Game Nights,’ an initiative bringing fans of the organisation together through gaming sessions featuring content creators and esports players.
NRG is the latest esports organisation to join forces with AndaSeat, which has collaborated with several organisations in recent years. In 2023, it partnered with the likes of FlyQuest in a similar deal and Weibo Gaming, where the Chinese organisation worked with the manufacturer to create a new gaming chair.
NRG’s Growth in 2025
For NRG, partnering with AndaSeat is another notable deal secured by the organisation this year.
In May, it expanded its existing deal with Republic of Gamers, the gaming brand of hardware manufacturer ASUS.
Outside of peripherals, the organisation joined forces with Theta Labs to launch Volt, an AI-powered chatbot designed to improve community engagement and provide fans with information surrounding its esports rosters competing in international competitions.
NRG continues to score impressive results in the esports events it competes in. Its Rocket League roster achieved victory in the fifth open event that’s part of the RLCS circuit. The team also sits at the top of the North American rankings.
