Multinational esports organisation Gen.G has announced a partnership with high fashion brand Burberry.
As a result, the two brands will collaborate on a content series focused on women and inclusivity in esports.
According to a release, the four-part content series will be hosted by content creator Emily Ghoul. The series will showcase women in gaming and content creation, with the first episode set to premiere on July 28th, 2022.
The content series will feature notable women from the esports and gaming industries, alongside members of the Burberry team. Some of the main issues discussed in the four-episode series are stereotyping, toxic online environments and underrepresentation in gaming and esports. A new episode is scheduled for release every two weeks.
The first episode will feature Gen.G streamer and influencer Krysta Eason, Enlight.gg Founder Eunice Chen, and VP of Brand Protection at Burberry Melissa Roth Mendez. According to Gen.G and Burberry, the episode will highlight the importance of virtual platforms and discuss the women working on making a change in the industry.
Alongside the content series, Burberry will also donate to the Gen.G Foundation Scholarship, in order to help develop new talent in the esports and gaming industries.
Rachel Waller, Global VP of Channel Innovation at Burberry, commented on the announcement: ‘We are so proud to partner with Gen.G and to support the next generation of women within gaming to go beyond. Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations.’
This is the first foray into esports for Burberry, an English luxury fashion brand, known for its tan, black and red tartan design that is featured in all of its products. Burberry is considered to be one of the most well-known fashion brands in the world and joins the likes of Gucci, who partnered with FACEIT, and Louis Vuitton, who collaborated with Riot Games.
