UK-based gaming and lifestyle brand Quadrant has extended its partnership with content creation brand Elgato.
As a result of the extension, Elgato will remain the official streaming equipment partner of Quadrant.
In addition to supplying the brand’s roster of content creators with a range of products to enhance their streaming capabilities, the two parties will collaborate on new activations over the next 12 months.
Elgato and Quadrant recently joined forces to launch the ‘Create Greatness’ campaign which featured the brand’s Founder and McLaren Formula One driver Lando Norris. The campaign aims to encourage ‘communities to unite’, enabling aspiring content creators to create content using Elgato’s product range.
For Elgato, the extension marks its third deal of 2022. In August, the brand entered a multi-year partnership with Echo Esports to provide its roster with a range of products. Moreover, the Elgato also teamed up with OpTic Gaming.
Since launching in 2020, Quadrant has expanded into Halo esports, fielding one of Europe’s strongest rosters. In addition, the brand has secured partnerships with controller brand SCUF Gaming and cryptocurrency exchange platform Gate.io.
Jamie MacLaurin, Chief Sporting Officer at Quadrant, spoke on the extension: “We’re very excited to announce the renewal of our partnership with Elgato. This partnership has elevated the quality of our content and live streams both on the Quadrant channel and our creators’ individual channels through continued support and supply of their top-of-the-line equipment.
“Elgato has been a tremendous partner and a pleasure to work with, and we look forward to building on the foundations we have already built together.”
