North American esports organisation Sentinels has announced the creation of a subscription-based fan engagement platform called Sen Society.
The platform will host content created by the organisation as well as include special merchandise drops, digital offers and in-person activations. SEN Society membership costs $5 (£4) per month.
Tyson ‘TenZ’ Ngo, one of the organisation’s VALORANT players, presented the new fan platform in a video shared on the Sen Society website. TenZ detailed that the fan club was conceived to provide more content to fans that might not be suitable for social media platforms like Twitter or Instagram. This includes bloopers and behind-the-scenes recordings.
There is also a chance to be in Sentinels content, fan graphic packs, opportunities to participate in Q&A sessions with players and staff, as well as other benefits.
Sentinels are widely known within the VALORANT esports ecosystem, with its roster winning 2021’s VCT Stage 2 Masters in Reykjavik, Iceland. Sentinels are a partner team for the VCT Americas in VALORANT. Apart from VALORANT, the organisation also fields teams in Halo and Apex Legends.
Prior to its rebranding in 2018, Sentinals competed in esports under Phoenix1.
The platform requires membership to access most features, including the shop. In the reveal video, TenZ did note that every member will have the opportunity to access exclusive merchandise items, with the first one being a set of pins for the first fans that become members on the platform. The organisation did not mention any future merchandise drops.
Every member will get a physical membership card that allows for merchandise discounts for in-person sales at events and access to meet and greets at certain events. More perks of the membership card will be announced soon.
The launch of SEN Society comes shortly after Sentinels secured a partnership with Influencer-owned North American custom PC company Starforge Systems.
