British esports organisation EXCEL ESPORTS and Spanish organisation Giants Gaming have merged to create a new entity called GIANTX.
The new organisation will retain talent, rosters and content creators from both teams. As a result, GIANTX will compete in League of Legends’ LEC and VALORANT’s EMEA League.
EXCEL ESPORTS and Giants Gaming are two well-known organisations in the European esports scene, more specifically the United Kingdom (EXCEL) and Spain (Giants).
EXCEL ESPORTS is most known for its LEC roster, meanwhile, Giants Gaming is a partner team for the VCT EMEA in VALORANT. EXCEL also has a presence in EA Sports FC and VCT Game Changers, whilst Giants has competitive rosters in the Spanish LVP, a regional League of Legends league, and the FGC scene.
According to a release, the new brand will work towards expanding to more games in the future, however, no new titles were revealed in the announcement. GIANTX also noted that it aims to further ‘global partnerships that resonate with its esports demographic’.
The newly-created organisation GIANTX will be led by Tim Reichert and Jose Diaz as co-CEOs. According to the company, the leadership team will also be composed of Chief Commercial Officer and former EXCEL ESPORTS Commercial Director, Mark Carter, Chief Strategy Officer and Giants Gaming Co-Owner, Virginia Calvo, and Vice President of Marketing and Brand, Oskar Sisi.
What makes the merger even more interesting is the fact that both organisations intend to keep all of their employees, and all of them will remain in the two regional headquarters: London and Malaga. The organisation’s esports centre will be in Berlin, and commercial partners from both parties will remain in support of the new venture. This includes big-name partners such as HSBC, Burger King, L’Oreal, JD Sports and others.
Interestingly, the GIANTX brand will focus on creating bilingual content, leveraging both its Spanish and English-speaking demographics for maximum engagement and reach.
José Díaz, Co-CEO of GIANTX, commented on the merger: “Launching GIANTX represents an extraordinary opportunity. After multiple achievements and years of leadership in the industry, where Giants has become one of the major references in the Spanish-speaking market, it’s time to evolve and take a new leap.
“We believe that in EXCEL ESPORTS, we have found the ideal partner to continue growing. Our mission is for GIANTX to establish itself as one of the most valued esports clubs internationally, and for our teams to rank among the best in the most important esports competitions worldwide.
Co-CEO of GIANTX Tim Reichert added that the merger will allow the new brand to broaden its global audience and optimise its competitive strategies, thus allowing it to become a “formidable new force in European Esports.”
