North American esports and gaming organisation FaZe Clan, part of GameSquare, has announced the global launch of its lineup of gaming peripherals, co-developed with SteelSeries.
These include a keyboard, headset, and a mouse, which will all become available globally through the SteelSeries store after around six months of exclusivity to American retail chain Best Buy.
First announced in November 2023, the partnership has proven to be a success for both SteelSeries and FaZe Clan. The lineup consists of several well-known gaming peripherals, such as the SteelSeries Aerox 3 honeycomb mouse, the QcK mousepad, the Apex 9 mini keyboard, and the Arctis Nova 7 wireless headset.
All products have been co-designed by FaZe Clan and SteelSeries and feature a red and black colour scheme with textures similar to those used by FaZe Clan. The global move is a part of a long-standing partnership between SteelSeries and FaZe Clan, first agreed in 2018.
It’s also the result of good sales of FaZe merchandise in general. According to Justin Kenna, CEO of GameSquare, FaZe Clan has achieved over $75m in gross co-branded product revenue between 2022 and 2023, making the move towards the rest of the world the next logical step.
