North American esports organisation XSET has joined forces with global electronics manufacturer Samsung.
As a result of the deal, the Samsung Galaxy brand will collaborate with the organisation on initiatives focused on ’empowering women in the industry.’
The partnership will debut at New York Comic Con from October 17th to 20th. XSET‘s female content creation roster, the XSET Queens, will attend the event and host a meet-and-greet for attendees. In addition, the initiative will feature Samsung Galaxy devices through PUBG Mobile matches and giveaways.
Following the New York Comic Con, XSET reveals more collaborations between the organisation and Samsung Galaxy will be announced ‘in the coming months.’ The activations aim to highlight women in the gaming and esports industries alongside creating more inclusive communities.
2024 has been a year of change for XSET with the company securing new deals whilst also rolling back its involvement in Apex Legends. In March 2024, it collaborated with content creator Kris London to launch an apparel range while July saw it expand its existing deal with authenticity platform Top Tier Authentics.
Throughout the year, Samsung has continued expanding its presence in esports. In October, it became a partner of MPL Singapore, a franchised Mobile Legends: Bang Bang league for the region. In May, Samsung partnered with North American organisation NRG to launch a PUBG Mobile division in a deal that will see its players work with the company on a range of content.
Bryanna Goecke, Chief Revenue Officer at XSET, spoke on the deal: “This partnership with Samsung Galaxy represents a pivotal moment for XSET and the gaming industry as a whole.
“Together, we’re not just advancing technological innovation; we’re redefining what it means to be a gamer in today’s world. The XSET QUEENS embody the spirit of innovation and diversity that both our brands champion.”
