French esports organisation Team Vitality has officially teamed up with NESCAFÉ LATTE for the 2025 season.
According to a release, NESCAFÉ LATTE will become the organisation’s official latte coffee supplier and will launch a tailored esports campaign, including a fully digital activation.
The two brands will team up for the “Ready to Level Up” campaign, developed in collaboration with The Brand Nation. Promoted across social content, Team Vitality players will incorporate NESCAFÉ products into their daily routines as a performance booster.
Founded in 2013, Team Vitality is one of the biggest esports organisations in Europe. With competing teams across 11 different game titles, including the likes of League of Legends, VALORANT, and Counter-Strike 2. Chess is the latest title to be added to Team Vitality’s roster with the pick up of Grandmaster Maxime Vachier-Lagrave, following the inclusion of the board game in the upcoming 2025 Esports World Cup.
The team was recently confirmed as a partner team for the Esports World Cup Foundation Club Support Program, and is expected to receive financial capital to maintain its competitive efforts and bolster content.
With this partnership, Team Vitality further extends in portfolio of partners, hitting a total of 15 partners, including Ben & Jerry’s Magnum, Skin.Club, supermarket chain ALDI, KIA, hummel, and Trade.it, among others. Earlier this year, the French team secured a two-year deal with ASUS’ gaming-focused brand Republic of Gamers (ROG).
Nicolas Maurer, CEO of Team Vitality, commented on the deal: “Welcoming NESCAFÉ LATTE to Team Vitality is a fantastic development for both the club and our broader ecosystem.
“This partnership showcases our ability to support household names in exploring new opportunities, offering tailored solutions that engage a young, passionate audience. Together, we’ll unlock the full potential of esports as a dynamic platform for engagement and innovation for the world’s biggest brands.”
