What is live betting? In-game sports betting explained

Douglas Bonjour
Jacob Potter
calendar-icon
Table of Contents
  1. TL;DR
  2. What is live betting?
  3. Live betting vs pre-game betting: what’s the difference?
  4. How live betting works
  5. Popular live betting markets
  6. Benefits of live betting
  7. Last word on live betting
  8. FAQs
Illustration of a smartphone showing "Live Sports", a basketball going into a hoop, a controller, and upward arrow, alongside the title "Live Sports Betting Explained"

TL;DR

  • Live betting is wagering on games in real-time, as opposed to the more traditional form of pre-game betting.
  • Live betting odds are widely available, allowing bettors to place wagers on both mainstream and niche sports.
  • Live bets on traditional markets such as the spread, total, and moneyline are most common.

If you’re looking to place bets on events that are already taking place, then live betting is for you! Whether it be that you missed placing a bet on the game before it started, or you’ve spotted a betting market that you like the look of based on the state of the game in-play, live betting provides you with everything you need. With live betting, it’s never too late to get in on the action. This popular form of betting allows you to place a wager after a game has already begun.

What is live betting?

Live betting, also known as in-play or in-game betting, enables bettors to wager on events while they’re happening. Unlike traditional betting, where you place your bets before the game begins, live betting lets you adjust your wagers on the fly as the action unfolds. 

This kind of betting has exploded in popularity thanks to having sportsbook apps on mobile phones. Now you can literally bet from your couch while reacting to whatever unexpected event is happening during the game.

You might, for example, see a live wager on Connor McDavid to score the next goal, or Scottie Scheffler to birdie the next hole.

Live betting vs pre-game betting: what’s the difference?

There are plenty of differences when it comes to live betting and pre-game betting, and so you should be aware of these before diving into the action with your chosen sportsbook. Below, the table outlines the key differences between the two. 

Live bettingPre-game betting
TimingLive betting gives you more flexibility, as you can watch a game play out, whilst keeping track of any momentum changes, which could tempt you into wagering your funds.Once your pre-game bet is placed, you won’t be able to change it. If something happens during the game that you didn’t expect, then you can’t go back and change it.
Odds stability Odds change regularly in live betting, and you’ll have to be fast to react to them and place your bets.Pre-game odds are often stable and don’t change too much, unless something significant alters them, like a key player being injured.
Information advantageUnexpected shifts can significantly alter market prices. Statistics are provided live during the event to provide more justification for a bet.Pre-game statistics and team news are available to view in advance. However, if a game-changing event happens whilst it’s live, that alters the value of your pre-game wager.
Range of marketsPopular markets such as moneyline, over/under, and first goalscorer are available, but player prop bets lack depth in live betting.More depth within markets, which includes player prop markets on various sports.
Decision timeNeed to react quickly to get the odds you want to bet on, as odds change frequently.Plenty of time to analyze potential bets with in-depth research.

How live betting works

Live betting markets shift incredibly fast, and sportsbooks adjust odds within seconds based on momentum shifts. This goes for not just traditional bets like the spread, total, and moneyline, but also player props — short for proposition bets — like pitcher strikeouts or a running back’s rushing total.   

Odds can change based on numerous factors, including team performance, player injuries, tactical changes, and even inclement weather.

Live in-play betting offers opportunities to those who are savvy. If, for example, a favored team falls behind early, its odds to win will increase, potentially offering more value than if they’d been wagered on before the game.

Live betting sites offer a wide variety of betting opportunities, ranging from player props to game-specific outcomes. Here are some of the most common, aside from the widely known moneyline markets. 

Props

Prop bets are wagers on a specific player or team within a game rather than the overall result. NFL bettors, for instance, may have the option of wagering on which player will score the next touchdown or how many passing yards a quarterback will wind up totaling. In the NBA, you can wager funds on how many points, assists, rebounds, steals, and turnovers a player will make in a game. While in soccer matches from the Premier League, you can place bets on statistical-based markets such as how many shots, passes, or tackles a player or team will make.

Game-specific markets

There are many different game-specific markets available across sportsbooks, and so you won’t be short of live betting opportunities throughout the year. Below, we’ll take a look at some of the most popular amongst punters. 

🏈 Football: If you’re keen on live betting on football, you’ll be pleased to hear there are plenty of betting markets to explore. You can wager on the results of each quarter or half, the outcome of each drive, and whether a team will achieve a first down on its next possession.

🏀 Basketball: Given the fast-paced nature of basketball, it won’t be too surprising to hear that live odds on this sport fluctuate more than any other sport. Bettors can bet on markets such as the next team to score points, or which team will hit a specific points total before the other, which is also known as ‘Race To’ bets.

🎾 Tennis: In tennis live betting, you’ll be able to place bets on many different events. Whether it be specific points, games, or sets, the best sportsbooks have you covered with plenty of depth when it comes to live betting on this sport. Events take place throughout the year so you won’t be short of live betting opportunities on tennis. 

⚽️ Soccer: The next team to score or be awarded a corner kick is a popular live soccer bet.  

🏎️ Formula 1: In the F1 scene, you can bet on markets such as podium finish or race winner, whilst the race is taking place. You’ll have to be quick to react to any odds change, though, as they can rise or drop in a matter of seconds due to the fast-paced nature of this sport. 

Micro markets

These are short-term bets that will have the outcome settled much quicker than your standard live betting markets, such as moneyline. Baseball, for instance, offers Over/Under bets on the speed of each pitch, while basketball bettors can try to predict whether the next made basket is a conventional 2-pointer or 3-pointer.

In soccer, you can wager funds on which team you think will reach a certain number of corners in the match first, or which team will score the next goal. In the world of tennis, you can bet on specific points in each game, so you can expect the outcome of bets on this market to be settled in a matter of seconds.

Benefits of live betting

If done properly, real-time betting can be very rewarding. Here are some of the biggest advantages.

Last word on live betting

There are plenty of positives to shout about when it comes to live betting, and with a range of different events and markets being added across sportsbooks, there’s something for everyone. Whether it be in-play esports betting markets or live tennis betting, you can rest assured that you’ll find something that will take your interest.

With live streaming of these events available if the qualifying criteria are met, the live betting experience has become even more entertaining nowadays, and this trend is expected to continue growing stronger moving forward. Remember to gamble responsibly and with funds you can afford, as gambling should be a form of entertainment, not a way to make money in your everyday life.

FAQs

What is a live bet?

A live bet is a wager placed while the game or match is happening, taking into account things like player form and momentum shifts rather than depending only on pre-game analysis.

Can you bet on a game after it starts?

Yes, you can bet on a game after it starts. Live betting, also known as in-play or in-game betting, allows bettors to wager on events as they’re happening.

What sports are best for live betting?

Live betting is available in a variety of sports. Football, basketball and baseball are among the most popular options, but live betting isn’t limited to those markets.

Is live betting more profitable than pre-game betting?

Live betting may offer opportunities for value as odds fluctuate, but it isn’t necessarily more profitable than pre-game betting.

Douglas Bonjour

  • linkedin-icon
Douglas Bonjour is a veteran sportswriter with more than a decade of experience, including in the sports betting industry. He's written for the Associated Press, New York Times, CBS Sports, and Hearst Connecticut Media, where he covered the 12-time NCAA champion UConn women's basketball program.
Read Full Bio
Stay updated with the latest in Esports Follow Esports Insider for breaking news, features and guides
Add ESI as your preferred source on Google Add ESI as your preferred source on Google
ESI Ranking System
We’ve created a ranking system to help you quickly know how good each gambling platform is. As gamblers ourselves, we know which factors matter most to you, so we follow a best-in-class methodology to test each one with no stone unturned. Once done, we then rank each platform based on the following tiers:
  • A-Tier High-quality sites that deliver a top experience every time. They boast strong performance, nice features, and reliable support, but are just shy of perfection.
  • B-Tier Solid platforms that are worth a spin. They’re safe, fun, and functional, but may be lacking advanced features or have minor drawbacks.
  • S-Tier Reserved for elite operators only. These go well beyond the norm with lucrative bonuses, rewarding promotions, lightning-fast payouts, and a flawless experience overall.
To read more details about how we review casino and betting sites, check out How We Rate Gambling Operators.