Shenandoah Esports, the esports branch of Shenandoah University, has announced a partnership with multinational esports organisation Gen.G.
The deal will see the two parties collaborate on providing educational opportunities for students pursuing a career in the esports industry.
According to a release, the partnership is aiming to ‘enhance student experiences with additional professional development opportunities’ in addition to providing opportunities to travel through the University’s Global Experiential Learning trips.
As part of the partnership with Gen.G, students can take part in a trip to South Korea, where they will visit the organisation’s headquarters
In addition to travel and development initiatives, students seeking a career in esports can also benefit from work experience placements.
“This partnership will allow our students to gain access to real-world industry professionals to seek advice, experiential learning opportunities, and support as they transition from their educational journey to careers,” said Alyssa Duran, Esports Director at Shenandoah University.
Launched in 2018, Shenandoah University’s esports programme has become one of the top collegiate initiatives in the United States. In July 2025, it won four awards at the National Association of Collegiate Esports Convention.
Gen.G’s Continued Focus On Education
In addition to fielding rosters in several esports titles, Gen.G has continued to bolster its focus on various educational initiatives through partnerships and Gen.G Foundation, the organisation’s dedicated education fund.
September saw the organisation join forces with McDonald’s to host a Campus Takeover at Marymount University, offering students a chance to network with industry professionals.
Alongside Shenandoah University, Gen.G recently partnered with Manchester University to offer a three-week course abroad for students to learn about the esports ecosystem in Seoul.
Education remains a key area in building a workforce equipped with the skills required to build and grow the esports industry further. With Gen.G’s continued investment, it will be interesting to see if its projects start yielding results.
