UKIE Parliamentary Event

Ukie announces esports event at Palace of Westminster

Not-for-profit trade body for the United Kingdom's game industry Ukie (short for UK Interactive Entertainment) has partnered with Intel and the All Party Parliamentary Group (APPG) for Video Games to host...
ESL Mercedes-Benz

ESL expands partnership with Mercedes-Benz

Tournament organiser and production company ESL has announced the expansion of its partnership with automobile giant Mercedes-Benz. This expanded deal lasts until December 31st 2020, with Mercedes-Benz becoming the global mobility partner...

QYOU Media announces FansUnite as esports content sponsor

Global media company QYOU Media announced blockchain-based betting company FansUnite as the content sponsor for its esports show Heads Up Daily. Founded by experienced workers from Lionsgate, MTV, and CinemaNow, QYOU curates...
Austalian Esports League Indomie

Australia Esports League adds Indomie as partner of University Cup

Indonesian instant noodle brand Indomie has been announced as a partner of Australian Esports League's university competition, the AEL University Cup. The event involves Counter-Strike: Global Offensive, Dota 2, and Rocket League, with the Season...
ESL Thomas Schmidt

ESL adds Thomas Schmidt to board of directors

Turtle Entertainment has appointed Thomas Schmidt to ESL's board of directors as a non-executive member. Schmidt will provide "expert advice on creating and delivering best-in-class coverage and sponsorship solutions". Ralf Reichert, Founder and Co-CEO of ESL...
Immortals Nitto Tire

Nitto Tire sponsors Immortals, MIBR, Los Angeles Valiant

Immortals LLC has brought on Nitto Tire as an official sponsor and the exclusive tire supplier for its brands Immortals, MIBR, and Overwatch League franchise Los Angeles Valiant. Nitto Tire will be launching...
Gillette Mkers

Mkers cuts one-year content deal with Gillette

Italian esports organisation Mkers has entered a one-year content partnership with grooming brand Gillette. The deal will focus on Mkers' FIFA 19 competitors, creating branded content for the organisation's Instagram account. The content...

Pringles Games Celebration announces esports event

Pringles and Games Celebration are partnering up once again for its upcoming event set to take place at the World Trade Centre in Mexico City. Pringles Games Celebration is back in Mexico...

Movistar Riders and Pull&Bear launch clothing line

Spanish retailer Pull&Bear launched a new clothing line in collaboration with Spanish esports organisation Movistar Riders. Owned by Group Inditex, Pull&Bear is a brand for young people with a strong presence in...

Deloitte announced as partner for ESL Dutch Championship

Tournament organiser ESL Benelux is partnering up with business service provider Deloitte for the upcoming ESL Dutch Championship finals to take place at Bright Days on November 24 and 25. ESL Benelux...

Events

The biggest esports may not be the best for betting

With a lot of operators looking to expand and or improve their esports market coverage, or for those yet to take the leap, understanding...