Parimatch partners with UESF for CS:GO and Dota 2 tournaments
Sports betting company Parimatch has been named as a partner for a CS:GO and Dota 2 event hosted by the Ukrainian Esports Federation (UESF).
The deal will see the bookmaker become a 'general partner'...
Riot Games announces host cities for 2021 LoL World Championships
Games publisher Riot Games has announced that five Chinese cities will host the 2021 League of Legends World Championship.
The announcement named Shanghai, Qingdao, Wuhan, and Chengdu as stops in the multi-city...
River Plate, Boca Juniors, Flamengo and more join Brawl Stars Master League
A multitude of LATAM football clubs have been announced as participants in the upcoming Brawl Stars Master League, a new esports competition featuring a $100,000 (~£71,014) prize pool.
The participating teams include...
LCO secures Warner Music Australia partnership
DoorDash LCO, Oceania’s tier-one League of Legends competition, has announced a partnership with record label Warner Music Australia.
As LCO’s partner, Warner Music Australia will integrate its music into the competition’s broadcasts...
KITKAT CHUNKY partners with Malaysian esports competition University e-League
Nestle-owned chocolate brand KITKAT CHUNKY has announced a partnership with Malaysian esports competition the University e-League.
RELATED: KitKat extends LEC deal, partners with LCL and 12 ERLs
As a result of the partnership,...
X7 Esports unveils sponsorship from Isle of Man Government
Isle of Man-based esports organisation X7 Esports has announced a sponsorship deal with Digital Isle of Man, which is part of the Government's Department for Enterprise.
According to a release, the sponsorship comes following...
Giants Gaming unveils 1000-square-meter HQ in Spain
Spanish esports organisation Giants Gaming, also known as Vodafone Giants, has unveiled its new esports centre located in Malaga, Spain.
RELATED: Vodafone Giants unveils rebrand, reveals intentions to expand
According to the release,...
Betway partners with G2, BLAST reveals Fortnite collaboration | ESI DIGEST #46
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
Opinion: In esports, what determines brand prestige is success — not content
Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity...
DoorDash becomes naming rights partner of LCO
Oceanic League of Legends competition, the League of Legends Circuit Oceania (LCO), has announced a naming rights partnership with delivery platform DoorDash.
The league, which is operated by ESL Australia, will now...