Red Bull launches ‘simplified stream’ for League of Legends World Finals

Red Bull Gaming has launched its own 'simplified stream' ahead of the League of Legends World Championship Finals, in an attempt to attract and educate new fans. The project will provide newcomers...
ESL DAIMANI Cologne Birmingham

ESL expands media partnership with SPORT1

Tournament organiser ESL has expanded its partnership with German television broadcaster SPORT1. The expansion will see the broadcaster show major tournaments hosted by ESL and DreamHack on its dedicated esports channel eSportsONE. RELATED: ESL to run VALORANT esports...

Riot Games adds EA veteran Jason Bunge as Chief Marketing Officer

League of Legends and VALORANT publisher Riot Games has announced the hiring of Jason Bunge, formerly of Electronic Arts, as its new Chief Marketing Officer. Bunge will oversee the studio’s product publishing,...

BC School Sports, GameSeta bolster Canadian esports

BC School Sports (BCSS), the governing body for school sport in Vancouver, British Columbia, has announced a partnership with GameSeta Esports Inc to bolster Canadian esports in schools.  GameSeta is an online gaming...
Team Singularity

Team Singularity terminates Dashthreads partnership

Team Singularity has announced the cancellation of its partnership with apparel company Dashthreads, according to a statement issued by the Danish organisation. Singularity named Dashthreads as its official merchandise supplier at the beginning of...

Manchester City star Sergio Aguero launches KRU Esports

Manchester City star striker Sergio Aguero has founded his own esports organisation with the launch of KRÜ Esports. Sergio Aguero, who has been named as the organisation's CEO and founder, has recently...

TOP Esports attracts Beats Electronics jersey sponsorship

Consumer audio manufacturer Beats Electronics has sponsored Chinese League of Legends organisation TOP Esports. The Apple-owned audio company’s branding was spotted on the right shoulder of TOP Esports' player jerseys during Saturday’s...
Rensga Esports

Rensga Esports secures Series A funding from Componente

Brazilian esports organisation Rensga Esports has secured undisclosed Series A funding from investment group Componente. The funding injection comes following Rensga Esports securing a spot in the newly franchised Brazilian League of Legends...
ESI Digest 14

DreamHack Sports Games’ new CEO, Deficio joins Misfits | ESI Digest #14

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available...
Prime League Shikenso Analytics

Shikenso Analytics to analyse Freaks 4U Gaming’s Prime League

Marketing agency and production company Freaks 4U Gaming has partnered with data analytics firm Shikenso Analytics to analyse marketing and sponsorship material for Riot Games' German Regional League, Prime League. The partnership aims to work with...