Parimatch x UESF

Parimatch partners with UESF for CS:GO and Dota 2 tournaments

Sports betting company Parimatch has been named as a partner for a CS:GO and Dota 2 event hosted by the Ukrainian Esports Federation (UESF). The deal will see the bookmaker become a 'general partner'...
Shanghai Qingdao Wuhan Chengdu Shenzhen Worlds 2021 host cities

Riot Games announces host cities for 2021 LoL World Championships

Games publisher Riot Games has announced that five Chinese cities will host the 2021 League of Legends World Championship. The announcement named Shanghai, Qingdao, Wuhan, and Chengdu as stops in the multi-city...
LATAM clubs join Brawl Stars Master League

River Plate, Boca Juniors, Flamengo and more join Brawl Stars Master League

A multitude of LATAM football clubs have been announced as participants in the upcoming Brawl Stars Master League, a new esports competition featuring a $100,000 (~£71,014) prize pool. The participating teams include...
Warner Music Australia and LCO

LCO secures Warner Music Australia partnership

DoorDash LCO, Oceania’s tier-one League of Legends competition, has announced a partnership with record label Warner Music Australia. As LCO’s partner, Warner Music Australia will integrate its music into the competition’s broadcasts...
KitKat / University e-League

KITKAT CHUNKY partners with Malaysian esports competition University e-League

Nestle-owned chocolate brand KITKAT CHUNKY has announced a partnership with Malaysian esports competition the University e-League. RELATED: KitKat extends LEC deal, partners with LCL and 12 ERLs As a result of the partnership,...
X7 Esports x Digital Isle of Man

X7 Esports unveils sponsorship from Isle of Man Government

Isle of Man-based esports organisation X7 Esports has announced a sponsorship deal with Digital Isle of Man, which is part of the Government's Department for Enterprise. According to a release, the sponsorship comes following...
Giants Gaming

Giants Gaming unveils 1000-square-meter HQ in Spain

Spanish esports organisation Giants Gaming, also known as Vodafone Giants, has unveiled its new esports centre located in Malaga, Spain. RELATED: Vodafone Giants unveils rebrand, reveals intentions to expand According to the release,...

Betway partners with G2, BLAST reveals Fortnite collaboration | ESI DIGEST #46

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
G2 Esports League of Legends

Opinion: In esports, what determines brand prestige is success — not content

Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity...
LCO x DoorDash

DoorDash becomes naming rights partner of LCO

Oceanic League of Legends competition, the League of Legends Circuit Oceania (LCO), has announced a naming rights partnership with delivery platform DoorDash. The league, which is operated by ESL Australia, will now...