McDonald’s Australia teams up with The Chiefs Esports Club
Australian esports organisation The Chiefs Esports Club has announced a partnership with McDonald’s Australia, more…
MOBA
PGL Arlington 2022 becomes second-most viewed Dota 2 Major ever
Team Spirit were crowned the victors at PGL Arlington Major 2022. Photo credit: Juan Valero/ESPAT…
Esports Viewership Breakdown with Esports Charts: July 2022
The Esports Viewership Breakdown is back! Each month ESI, in collaboration with Esports Charts, delves…
China Esports Blast: July 2022
Each month, sports digital agency Mailman shares the biggest industry news and insights from China’s esports scene,…
Is ‘going green’ the future of esports?
In late 2019, US-based esports organisation FlyQuest began planning a landmark shift in the team’s…
Galaxy Racer CMO Allan Phang departs organisation
Allan Phang has left his role as the Chief Marketing Officer (CMO) of Middle East-based…
Key esports sponsorships and partnerships: July 2022
Each month, Esports Insider runs through the biggest esports sponsorship and partnership news. Below is…
Artem Bykov named new LEC Commissioner
Game developer Riot Games has appointed Artem Bykov, formerly of ESL Gaming, as its League…
BOOM Esports teams up with AMD
Southeast Asian esport organisation BOOM Esports has reached a partnership agreement with hardware brand AMD. AMD will provide hardware for Boom Esports’ Dota 2 and VALORANT teams as well as…
Riot Games announce League of Legends: Wild Rift off-season tournament series
Game developer Riot Games has announced the Wild Circuit, a new off-season tournament series for its mobile title League of Legends: Wild Rift. The tournament series, which is set to…
Misfits Gaming Group sells LEC franchise slot to Team Heretics
Multi-regional esports organisation Misfits Gaming Group has announced the sale of its League of Legends European Championship (LEC) franchise slot to Spanish esports organisation Team Heretics. As a result, Team…
Players on Paramount+: The most valuable esports brand exposure deal you’ve never heard of
I’ll admit it, I was nervous when Paramount+ announced that it would be making Players, a mockumentary centred on Riot Games’ League of Legends Championship Series (LCS). Could Hollywood translate…
Costa Rican football team Club Sport Herediano forms esports division
Costa Rican football team Club Sport Herediano has officially launched an esports division. The new team, dubbed Herediano eSports, looks to enlist players in Rocket League, FIFA, League of Legends…
GAIMIN Gladiators partners with Shikenso Analytics
European esports organisation GAIMIN Gladiators has announced a partnership with data analytics company Shikenso Analytics. As a result of the deal, the analytics firm will provide the organisation with insights…
