Galorants and Gen.G launch strategic partnership

Gen.G and Galorants launch strategic partnership

All-female VALORANT community Galorants has announced a strategic partnership with multinational esports organisation Gen.G. The partnership will initially see both entities team up to create VCT Game Changers Academy tournaments, a series...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....
esports marketing

The importance of flexible tools in esports marketing

As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and...
EXCEL ESPORTS

EXCEL ESPORTS raises €20m through investment round

British Esports organisation EXCEL ESPORTS has completed a €20m (~£17m) investment round to fund its expansion and new headquarters. The round, which was first reported by Sky News, was led by investment...
Dignitas NFT

Dignitas names Zytara Labs official NFT and playing card partner

North American esports organisation Dignitas has named Zytara Labs as its official partner for digital playing cards and NFTs. The multi-year partnership will see Zytara Labs create a series of Dignitas NFT collections...
esports management

MDR Brand Management launches NIVO to represent pro gamers

London-based firm MDR Brand Management has launched a global esports and interactive entertainment division called NIVO Management. NIVO Management will operate as a standalone business and focus on player representation while offering...
Omnicoach esports monetisation

Omnicoach: Gamification is for everyone

Created in collaboration with Omnicoach. It might seem apropos, if not a bit obvious, to find gamification advice on an esports website, considering that competitive games inspired the concept, to begin with....
DarkZero Valorant

DarkZero Esports acquires Valorant team Kooky Koalas

North American organisation DarkZero Esports announced that it has expanded into Valorant by acquiring team Kooky Koalas. The new team, dubbed DarkZero Valorant, is composed of players Andy 'Andersin' Collins, Kyle 'ScrewFace'...

GEN.G and IMG Academy announce VALORANT summer esports camp

Multinational esports organisation Gen.G has partnered with performance and educational institution IMG Academy to host a VALORANT summer esports camp.  The week-long summer camp for high schoolers is set to take place...

Dignitas announces NYX Professional Makeup partnership

North American esports organisation Dignitas has announced NYX Professional Makeup as its official beauty partner.  The collaboration will see the cosmetics brand build custom product placement integrations inside Dignitas’s Verizon 5G Gaming...