McLaren Racing Veloce Esports

McLaren Racing partners with Veloce Esports to expand esports program

McLaren Racing has announced that it has partnered with London-based organisation Veloce Esports to expand its existing esports program. As part of the partnership, Veloce Esports will manage and develop McLaren's sim racing team. RELATED: Logitech...
Gfinity F1 Esports Series Extension

Gfinity continues to operate F1 Esports Series in multi-year deal

Gfinity has announced extended its partnership with Formula 1 to deliver the F1 Esports Series through 2022. The extension will see Gfinity plan and execute the main elements of the F1 Esports Series...
Astralis Group hummel

Astralis Group enters three-year deal with hummel

Danish organisation Astralis Group has established a "comprehensive" three-year sponsorship agreement with Danish sportswear brand hummel. The deal initially includes Future FC and Origen, with Astralis' involvement coming once its deal with Jack...
LPGA eTour Live

Professional golfers to compete in LPGA eTour Live

The American Ladies Professional Golf Association (LPGA) has announced the LPGA eTour Live, an online tournament featuring professional LPGA Tour and Symetra Tour golfers. Professional players will compete in a four-week tournament...
Team Redline Triple

Team Redline enters strategic partnership with Triple

Dutch creative agency Triple has established a strategic partnership with simulation racing team Team Redline. The partnership is said to focus on the further development of the team, which is said to have been involved...
Acer x R8G e-Sports

Romain Grosjean’s R8G eSports partners with Acer Predator

Computer hardware manufacturer Acer has become the latest partner of R8G eSports, a sim racing team launched by French Formula One driver Romain Grojean. The deal will see Predator, Acer's gaming brand, provide the team's...
This week in esports

This week in esports: BBC, BLAST, NBA 2K League, Sportradar

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw BBC and...
WFH League Partners

WFH League confirms Razer, Playbox, and G-Science as partners

The WFH League, an upcoming corporate esports league which will pit companies against companies in Counter-Strike: Global Offensive and FIFA 20, has today announced a trio of partners for its inaugural...
Psyonix announces Rocket League Spring Series

BBC Sport to broadcast Rocket League European Spring Series

BBC Sport will broadcast the Rocket League European Spring Series across its website, application, and BBC iPlayer. The event will be shown live across BBC Sport's properties on May 9-10th. RELATED: NBA 2K League...
A virtual oasis: sports turn to esports content during crisis

Esports industry has unique opportunity for sports expansion

Note: This is a guest piece by Jack Davis from ISF Content Media Esports events are getting quite the surge in viewership at the moment, with the likes of Twitch and...