McLaren Shadow Studio

McLaren Racing unveils esports facility in UK

UK-based motorsport team McLaren Racing has announced the launch of the McLaren Shadow Studio, a space for its esports teams and ambassadors to train, race, and produce content. The facility, which is...
KC Pioneers x Zoomph

KC Pioneers enters strategic partnership with Zoomph

Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph. Through this partnership, the KC Pioneers will gain access to audience insights, logo detection, social analytics, and sponsorship tracking to...

PES rebrands to eFootball, teases esports tournaments

Game developer Konami has rebranded its football simulation title PES to eFootball. Alongside the rebranding, Konami also announced that the game will shift away from yearly releases to a regularly updated title...
World Pro Racing Facility

World Pro Racing invests €300,000 in sim racing facility

Simulation racing event organiser World Pro Racing (WPR) has announced it is opening a dedicated facility for driver development, training, and hosting in-person sim racing events.  According to a release, €300,000 (∼£259,095) has...

Eastern Michigan University and Gen.G announce esports summer collaboration

Multinational esports organisation Gen.G has announced a partnership with Eastern Michigan University that will see both entities collaborate on esports projects during the summer. The deal will is expected to encompass a...
Wolves Esports x GR Racing

Wolves Esports partners with GR Racing, enters sim racing

Wolves Esports, the esports organisation owned by Wolverhampton Wonders Football Club, has announced a partnership with privately-owned racing team GR Racing. As a result, the two parties will form Wolves GR Esports, a...
Nets GC partner with HBCU to educate students

Nets Gaming Crew partners with HBCU Gaming to educate students

Nets Gaming Crew, the NBA 2K affiliate of the Brooklyn Nets, has partnered with HBCU (Historically Black Colleges & Universities) Gaming to help educate students about career opportunities within the esports...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....
ONE Esports x Toyota

ONE Esports and Toyota join forces to host second sim racing tournament

ONE Esports, the esports venture of sports media company ONE Championship, has unveiled a partnership with the Asia Pacific branch of Japanese automotive marque Toyota. As a result, the two parties will once again...
British Basketball League x Innovation Esports

British Basketball League announces partnership with Innovation Esports

The British Basketball League (BBL) has announced a partnership with esports product developer Innovation Esports. The multi-year deal will see the developer launch the BBL's inaugural gaming and esports programme. RELATED: British Esports Association joins...