Esports punk evolution Ross Video

Esports’ punk evolution: The New Rose of popular culture?

Esports is like punk rock. The latter began popping up in a few major cities around the mid-seventies, with bands such as the Ramones in New York City and The Clash...

A guide to: Automotive brands in esports

In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers. To help keep...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...
Nicolo Laurent

Alienware ends Riot Games partnership amid sexism controversy

Correction: When initially published, this article referenced allegations of sexual assault against Riot Games CEO Nicolo Laurent. This was an editorial error. Nicolo Laurent has been accused of sexism and of...

NODWIN Gaming receives £16m KRAFTON investment

South Korean video game holding company KRAFTON has invested 164 Crore INR (~£16.18m) into Indian esports solutions company NODWIN Gaming. According to the press release, the minority investment by KRAFTON is expected...

Fnatic announces multi-year partnership with Jack Link’s

Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link's. Following a successful activation in 2019, the two entities have teamed up again as...
Esports Red Card 2021

Mailman Group unveils inaugural Esports Red Card Report

International digital sports agency Mailman Group has launched the Esports Red Card Report, with its inaugural edition looking at the performance of overseas esports organisations and their performance across China's ecosystem. RELATED: ESL and DreamHack...
BLAST, Astralis, Gla1ve

BLAST Premier announces 2021 plans, $2.48m total prize pool

Esports tournament organiser BLAST has announced plans for the 2021 BLAST Premier Championship, a Counter Strike: Global Offensive (CS:GO) event, including a total prize pool of $2,475,000 (£1,832,936). RELATED: TV2 renews broadcast deal...
Prodigy Agency Funding

Prodigy Agency receives €1m investment from Trust Esport

Esports talent agency Prodigy Agency has announced it has received €1m (£912,470) from esports venture capital fund Trust Esport. The funding will be used to support its global expansion, recruit new team members, and...

Riot Games strikes global partnership with Barracks

Riot Games has named Chilean technology company Barracks as an official partner for the publisher's esports competitions worldwide.  Barracks provides player statistics for use during esports broadcasts, with the aim of deepening audience engagement. The...