BtoBet CEO believes esports betting can flourish in South Africa

24 October 2016


Stakeholders from across the wide world of igaming will be meeting in Cape Town this week as the 4th Annual BiG Africa Summit gets underway today. 

Alessandro Fried, BtoBet
Alessandro Fried, BtoBet

Issues such as compliance, responsibilities and the future of the market in South Africa will be discussed.

Another major point of discussion on the table will be esports.

BtoBet’s CEO Alessandro Fried believes there is much opportunity around esports in South Africa. Currently the South African gaming industry is valued at over R2.6 billion (£152m), with estimations to reach R3.6 billion (£210m) by 2019. In addition, over 33,000 people attended rAge -South African Esports Expo in 2015. 

Fried will be delivering a speech about the place of the esports market in South Africa and the related business opportunities. This will be titled ‘eSports: The Next Big Thing?’ and will take place on 25th of October at 12.00 at the Century City Conference Centre & Hotel Cape Town.

Fried commented: “The speaking session will give an insight into the African market, providing indications about eSports consumers in Africa and showing how African traditional bookmakers can attract Millennials and retain bettors through technology and marketing strategies.”

BtoBet’s team will also be giving live demos of the company’s software during the BiG Africa Summit, highlighting the possibility of predicting user behaviour and player actions through a platform based on A.I.

Esports Insider says: Many traditional betting operators will be investing big money into esports soon, and we’ve seen the beginnings of this already with Betway’s deal with NiP. BtoBet is seemingly going down the route of focusing on less established regions betting wise with the hope of becoming a major player there in regards to esports. South Africa seems well placed for it to grow, and grow fast.