It was announced yesterday that esports juggernaut Team Liquid has renewed its partnership with Twitch, the world’s largest streaming site.
We're happy to announce that @Twitch will remain our exclusive broadcasting partner!
It'll be fun walking and working alongside them. pic.twitter.com/hFEmmYuIYd
— Team Liquid (@TeamLiquid) April 26, 2017
Team Liquid join the ranks of TSM, Cloud9 and Evil Geniuses in extending a partnership with Twitch as broadcasting rights become increasingly important in the esports world. In recent times we’ve seen huge Counter-Strike: Global Offensive tournaments ESL Pro League and ECS move exclusively to Twitch competitor YouTube Gaming as well established tournaments and teams start to consider alternative options.
The deal will see Team Liquid continue to bring broadcasts and content to Twitch, and the organisation has a plethora of teams. They house rosters across Starcraft, League of Legends, Hearthstone, Counter-Strike: Global Offensive, Dota 2, Heroes of hte Storm, Smash, SFV, Halo and Overwatch. They’re renowned competitors across the bulk of esports, with their Dota 2 team currently competing in the Kiev Major. The Dota 2 team are one of the most talented rosters on paper and over the next few days they will look to take home the lion share of the $3,000,000 prize pool out in Ukraine.
“Team Liquid was among the initial teams that helped cement Twitch’s role as the industry leader in live gaming video,” revealed John Howell, VP of Global Partnerships at Twitch. “We treasure the relationship we’ve built with Victor, Steve, and the entire Team Liquid organisation and look forward to continue working closely together for many years to come.”
“Before many other brands came on board, Twitch’s commitment to esports in the early days helped create the spectator generation of gamers,” commented Steve Arhancet, co-CEO of Team Liquid in a press release. “John and his team have always understood how crucial it is to give the community great content, while making esports financially viable for teams and players too. Everyone at Team Liquid is psyched to partner with Twitch again in a much more comprehensive manner.”
The release also revealed that Team Liquid will also provide feedback to Twitch to help “improve the platform for both professional players and casual streamers with their production services, product feedback, and creator guidance.”
Esports Insider says: An important deal for Twitch and Team Liquid alike. They’ve been a long standing partner so the renewal doesn’t come as much of a surprise.
