eFootball.Pro award league media rights to Sportradar

eFootball.Pro and Sportradar have entered a partnership which will see Sportradar as “Official International Media Rights Distribution Partner”. 

eFootball.Pro will see a new esports competition launch together with KONAMI and is spearheaded by F.C. Barcelona’s Gerard Piqué. 

The multi-year deal between Sportradar and eFootball.Pro will see the former be the exclusive agency commercialising the live media rights for the new league’s matches, as well as distributing matchday previews and analysis, highlights, news, interviews, reports and other audiovisual content to provide the public with everything they need to know and understand about the new league. 

In addition, Sportradar will be in charge of production across all the content, including all the LAN matches. The details of the league and teams involved are yet to be announced but the release teases that offline matches will be played by “top-notch teams”. 

eFootball.Pro’s Managing Director Javier Alonso commented:  “We trust in the quality of the contents produced by Sportradar and its expertise to distribute them. We hope that we together will lay the foundations of the football esports’ future and bring the spectators a unique and exciting product”. 

Sportradar’s Director Media Rights Giuseppe Sampino added: “This league already has all the ingredients in place to ensure that it takes the world by storm. With the likes of Piqué involved as President and Founder, Sportradar are delighted to bring our pedigree in the international sports media space together with our existing esports credentials to the table. Fans as well as industry observers will be watching with keen interest as this league launches, flourishes and excites, and we cannot wait to be part of that evolution”. 

It’s the latest addition in a growing portfolio of esports deals for Sportradar, who add this to deals with PvPRO, Fortuna and ESL. The company will also be responsible for the distribution of “other esports events” that Esports Media Rights (“EMR”), the owner of eFootball.Pro organise. The release teases that EMR competitions will go beyond football esports, and details will be revealed soon.

Esports Insider says: Big congratulations to our friends at Sportradar on another rights deal. This one with Gerard Piqué and co. Is it bad that we’re most intrigued by the tournaments “beyond football esports”? Exciting times ahead, undoubtedly.