Gfinity has signed an exclusive digital broadcast agreement with Facebook that will see Season 3 of the Elite Series streamed on the social platform globally, excluding Australia.
This agreement gives Facebook the exclusive digital rights to the tournament, where it will stream games from the regular season, as well as the play-offs, behind-the-scenes looks with teams and players, weekly highlights, and more. The Elite Series kicked off of March 9th, with teams from around the world battling it out on FIFA 18, Rocket League, and Street Fighter V.
Neville Upton, Chief Executive, Gfinity said: “Facebook is a leading global brand with over two billion people on the platform and this partnership brings to life their commitment to drive innovation and engagement in esports with their huge gaming community. This pioneering deal will enable us to accelerate our plans for growth to reach our Gfinity World Series goal.”
This news comes hot on the heels of Noah Media Group becoming the exclusive production partner of Gfinity for the next two seasons of the Elite Series. Facebook is also the exclusive streaming platform for ESL’s CS:GO tournaments and leagues, as well as the H1Z1 Pro League.
Gfinity’s main aim is to bring esports to the masses, and so this decision to go via Facebook, the world’s largest most global social media platform, is no major surprise.
Esports Insider says: It’s an interesting move by Gfinity to allow Facebook to be the sole platform of the Elite Series, especially when you look at the “growing pains” the ESL Pro League is going through at the moment. Whilst the viewing experience from Facebook isn’t as polished as its competitors just yet, it has the funds – and seemingly, the willingness – to become the next hotspot for esports gameplay.