Mobile app developer LiveMe announced today the launch of its mobile gaming and esports live streaming platform – Fluxr. LiveMe has also partnered with Tencent and PUBG Corp. to promote PUBG on mobile through in-app activations and esports tournaments on the new platform.
The Fluxr app will feature PC and console gaming but will focus primarily on mobile games like Arena of Valor, Clash Royale, and Fortnite. Content creators on Fluxr will be able to earn money through the app’s gifting mechanism, similar to that used on LiveMe and Twitch.
The announcement states mobile gaming accounts for more than 80% of revenue from Apple and Google Play’s app stores giving LiveMe a perfect opportunity to build a streaming service dedicated to that community.
Yuki He, Founder and CEO of Live.me Inc. said: “Gaming has become one of the top drivers of growth for LiveMe, so we saw an exciting opportunity to spin off the gaming channel into its own platform to give gamers and viewers a richer experience. With the boom of mobile games and professional esports we’re leveraging our experience and resources in the live streaming space to deliver interactive user experiences and innovative new features through Fluxr. We truly believe the future of gaming is mobile, and we are committed to building a strong ecosystem of mobile gamers and audiences worldwide.”
Fluxr will also set in motion plans to form its own esports league and host online and offline tournaments in the United States and Southeast Asia. The partnership with Tencent with help provides resources to explore live streaming for mobile games and esports in North America.
Esports Insider says: As mobile gaming grows so does the need for a service to watch those content creators and esports events. While games like PUBG and Fortnite are available on multiple platforms most of the esports focus is on the PC side. Adding a service like Fluxr will turn more eyes towards the mobile platforms for these games. This will be a welcoming support system as the community of mobile gaming esports grows.