Fnatic, OnePlus to host activation at Paris Games Week

After debuting their partnership at Paris Games Week in 2017, Fnatic and OnePlus are hosting an activation at this year’s version of the event.

Taking place over October 26-30th, Paris Games Week will include PC and mobile gaming stations from both of the aforementioned parties. Attendees will also be given the opportunity to meet Fnatic’s Clash Royale roster.

Wouter Sleijffers, CEO at Fnatic said the following in a statement: “After a successful trial together, we’re excited to see our collaboration with OnePlus bring us together during Paris Games Week, one of Europe’s largest gaming events. Our combined presence at Paris Games Week promises to be another showcase of an endemic brand like Fnatic and a global non-endemic brand like OnePlus going hand-in-hand to develop impactful campaigns for the vast esports audience.”

Besides OnePlus, Fnatic is partnered with Rivalry.gg, DreamTeam, Chillblast, Deezer, Ballistix, Monster, DXRacer, Newzoo, Strafe, and AMD.

David Sanmartin, Head of Europe at OnePlus also commented: “We’re very proud that FNATIC chose us for this partnership. The fact that some of the best esports players in the world will now be using OnePlus smartphones is already a win for us.

“Esports is a major focus for us now and we will support FNATIC at full force all the way to victory with a share common goal: high performance. Our booth at Paris Games Week is an important first step in our partnership and we are looking to teaming up at this amazing event.”

Esports Insider says: Paris Games Week is a big deal with over 350,000 people in attendance, so let alone having presence there is a good move. Getting Fnatic’s Clash Royale team involved, especially with mobile esports being a main focus of the partnership, is also clever.

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