Kuala Lumpur Major finds partner in Monster Energy

15 October 2018


Tournament organiser PGL Esports has welcomed Monster Energy as the official energy product sponsor of the Kuala Lumpur Major.

The upcoming Major Dota 2 tournament takes place over November 9-18th, and will dish out a total of $1,000,000 (£760,300) and 15,000 DPC qualifying points for The International 9.

Kuala Lumpur Major Monster Energy

This isn’t the first time the energy drinks brand has sponsored an event put together by PGL Esports. It was an official partner of the PGL Major Kraków – a $1,000,000 (£760,300) Counter-Strike: Global Offensive tournament – in 2017.

Monster Energy is one in a long line of partners for the event. HyperX is the official peripheral sponsor, Intel and Predator are the official monitor & notebook sponsors, KFC is the official food partner, U Mobile is the official telco partner, Secretlab is the official chair partner, and Thermaltake is the official PC chassis partner.

Monster Energy sponsors the likes of Mindfreak, Alliance, Team Liquid, Natus Vincere, Fnatic, Team Envy, paiN Gaming, Vici Gaming, and Evil Geniuses. It also sponsored PSG.LGD for the biggest event of 2018, The International 8.

The Kuala Lumpur Major is the first Major tournament in the new DPC season, which has undergone a few changes from the previous season. There will be no more direct invitations to Majors or Minors, instead teams must book their spot in tournaments through qualifiers. Minors and Majors are now to be ran in pairs, too.

Esports Insider says: Monster Energy sponsoring an event in the Southeast Asia region – one that will gather a lot of viewers due to it being the first Dota 2 Major of the season – sounds like a good idea. The details of the sponsorship haven’t been released however, so it’s hard to judge it entirely. If it’s merely a bog standard sponsorship with Monster’s logo slapped on-screen at random times, then this news isn’t anything to rave about.

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