Let’s Play Live acquires Australian esports company CyberGamer

Let’s Play Live (LPL) has announced the acquisition of Australian based gaming and esports community site CyberGamer.

CyberGamer was founded in 2007 by Jeremy “Asterix” Klaosen and James “[email protected]!” Burroughs. The site has gone from a small hobby project to serving over 12 million users globally, with the site being the largest of its kind in Australia and New Zealand, boasting over 380,000 members in the region.

The acquisition of CyberGamer adds another esports property to LPL. Founded in 2016 its become an important part of televised and online esports content for Australia and New Zealand. The company has broadcast over 100 events, including 65 televised broadcasts and its own league and tournament operations all from the LPL studio. LPL has also partnered with the All Blacks and the National Rugby League (NRL) to spark engagement in the community.

Duane Mutu, Director, Let’s Play Live, had this to say: “We are delighted that Jeremy has joined the team and look forward to expanding on the phenomenal job he and James and their team have done to date. CyberGamer has a rich legacy in ANZ esports and we have deep respect for their achievements and community focus.”

LPL went on to reassure fans that CyberGamers’ community won’t notice the transition, as LPL wish to ‘ensure all current and future community members that this acquisition will still allow users to enjoy what they already love about the platform’. CyberGamer founder, Jeremy Klaosen will join the LPL board as Head of Platform. Speaking about the news, Klaosen added: “Over the last 11 years since founding CyberGamer I have lived and breathed esports. I am excited about the road ahead and the world-class production and opportunities LPL will bring to the community I love so much.”

Esports Insider says: The news is a big step forward for the ANZ esports scene, especially the grassroots level. More investment in amateur esports will be key as esports continues to expand, adding more investment and experience to these areas. The combined aims of LPL & CyberGamer is an important step towards that goal.

Follow ESI on Instagram