Gaming chair company Secretlab has announced a partnership with ONE Esports, the esports venture of sports media company ONE Championship.
The partnership will see Secretlab act as the official chair partner of the upcoming Esports World Championship Series.
Carlos Alimurung, CEO of ONE Esports had this to say regarding the partnership: “We are proud to be working with Secretlab, who like ONE Esports started in Singapore and risen to become a global leader. Secretlab’s partnerships with the world’s most prestigious esports tournaments, as well as their roster of the top international teams are a testament to their products and brand. This makes them a great partner for ONE Esports, whose mission is to celebrate and share the stories of the world’s best esports athletes.”
Announced in November 2018, the Singapore-based sports media property announced its entrance into esports by partnering with Japanese advertising agency Dentsu Inc, planning to invest $50 million (£38 million) into the project.
The debut event hosted by ONE Esports will take place with the ONE Dota 2 Singapore World Pro Invitational taking place from December 20th-22nd. The event will be held at the Singapore Indoor Stadium where 12 teams will compete for the lion’s share of $500,000 (£380,164) in prize money.
Ian Alexander Ang, CEO & Co-founder of Secretlab added: “ONE today is the largest global sports media property in Asian history and is revered for their large-scale sporting events, production and content—as well as bringing up sporting heroes. With esports booming today, we want to support their efforts to orchestrate the growth of esports and gaming in Asia to millions of fans worldwide. Just like for their sporting athletes, ONE only wants to provide the best environment for their esports athletes to perform at their best, which requires them to use the best equipment possible.”
Esports Insider says: This deal isn’t anything new, we see plenty of gaming chair collaborations in all corners of the industry. Nonetheless, the partnership with Secretlab could be the catalyst for more peripheral companies to take a seat at the ONE Esports table in the future.